Final Editing Blog

 To start with the second part of filming my partner and I started to search for NIKE logos that would look good in the ending scene of the commercial. She added a NIKE logo to the ending scene that she thought fit best with the video. When she sent me the finished project with the NIKE logo at the end, I reviewed it. I thought that the commercial looked good in general and that the NIKE logo was a good size. However, as the logo was red, I did not think it looked good on the background of the track field. I suggested that we change it to a black NIKE logo, but we couldn’t find one that fits well. So, we opted for just photoshopping a black NIKE symbol on it. The next thing that my partner and I had to do was find a good song that fits the commercial. I had to brainstorm a lot for this part because it was hard to find a place to start searching for songs that were good. The song had to be upbeat so that the NIKE shoes were associated with the feeling of motivation and energy. I thought that maybe the song could be just an instrumental at first. So, I started to search for upbeat background music for commercials. I found a good one that would have fitted with the theme of the commercial. However, my partner said it would be better to have an actual song with lyrics than an instrumental. So, she sent me some of her suggestions for songs that she came up with. I thought that the songs she pointed out were better than the ones I chose. My partner and I then had to pick out of the three choices we came up with. The choices were Slide by Calvin Harris ft. Frank Ocean and Migos, Feels So Close by Calvin Harris, and Feels by Calvin Harris ft. Pharrell Williams, Katy Perry, and Big Sean. Eventually my partner and I chose Feels as it fit best with the commercial. This song was perfect because it drops right when I start running in the commercial. This concludes the final part of the editing process. 



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